When it comes to organising a special event such as a sale, concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it. Print advertising still remains a highly effective medium for a lot of companies. Although social media takes centre stage in terms of advertising and communication in general, it sometimes just does not have that personal feel that printed media does.

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Flyers and posters are a great way to capture the attention of large amounts of potential customers whether by footfall or hand outs. Both flyers and posters have their individual advantages, but combining the two and using them both effectively can have much more of a positive impact on a company.